{"id":30819,"date":"2025-06-30T07:17:51","date_gmt":"2025-06-30T14:17:51","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=30819"},"modified":"2025-08-25T11:07:28","modified_gmt":"2025-08-25T18:07:28","slug":"q2-sports-tv-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/q2-sports-tv-transparency-report\/","title":{"rendered":"Q2 Sports TV Transparency Report"},"content":{"rendered":"\n<p>As scripted programming takes a backseat during summer, live sports continue to anchor TV ad reach and engagement. This report explores how advertisers capitalized on that shift in Q2\u2014especially during the NBA and NHL Playoffs.<\/p>\n\n\n\n<p>With media costs rising and pressure to deliver performance at scale, advertisers are moving beyond program ratings to understand who\u2019s actually tuning in during commercial pods and where audience overlap between leagues adds value.<\/p>\n\n\n\n<p>Discover which advertisers made the biggest impact, where categories like QSR and Auto gained traction, and how brands sharpened sports strategies across audiences and outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As scripted programming takes a backseat during summer, live sports continue to anchor TV ad reach and engagement. This report explores how advertisers capitalized on that shift in Q2\u2014especially during the NBA and NHL Playoffs. With media costs rising and pressure to deliver performance at scale, advertisers are moving beyond program ratings to understand who\u2019s&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":30823,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[503,501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/30819"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":27,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/30819\/revisions"}],"predecessor-version":[{"id":30863,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/30819\/revisions\/30863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/30823"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=30819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=30819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=30819"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=30819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}