{"id":29959,"date":"2025-05-28T17:05:22","date_gmt":"2025-05-29T00:05:22","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=29959"},"modified":"2025-06-02T06:08:46","modified_gmt":"2025-06-02T13:08:46","slug":"beverage-brands-tv-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/beverage-brands-tv-transparency-report\/","title":{"rendered":"Beverage Brands TV Transparency Report"},"content":{"rendered":"\n<p>TV is still delivering for beverage brands\u2014but only with the right mix of creative, placement, and platform. In Q1 2025, some brands leaned into high-impact live sports, while others focused their efforts on streaming environments or skipped linear entirely. The result: shifts in spend, reach, and creative across both alcohol and non-alcohol categories.<\/p>\n\n\n\n<p>The Beverage TV Ad Transparency Report breaks down these shifts with data-rich insights, including beverage advertisers by streaming share of voice, creative performance rankers, an advanced audience analysis revealing the top TV programs for reaching grocery shoppers, and more.&nbsp;<\/p>\n\n\n\n<p>Backed by iSpot\u2019s ad-first measurement across creative, audience and outcomes, the report gives media and marketing teams a clear view of performance in a category where every impression\u2014and every purchase\u2014counts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV is still delivering for beverage brands\u2014but only with the right mix of creative, placement, and platform. In Q1 2025, some brands leaned into high-impact live sports, while others focused their efforts on streaming environments or skipped linear entirely. The result: shifts in spend, reach, and creative across both alcohol and non-alcohol categories. The Beverage&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":30069,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[499],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/29959"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":8,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/29959\/revisions"}],"predecessor-version":[{"id":30081,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/29959\/revisions\/30081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/30069"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=29959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=29959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=29959"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=29959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}