{"id":29357,"date":"2025-05-06T03:00:00","date_gmt":"2025-05-06T10:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=29357"},"modified":"2025-05-05T07:56:30","modified_gmt":"2025-05-05T14:56:30","slug":"q1-tv-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/q1-tv-transparency-report\/","title":{"rendered":"Q1 TV Ad Transparency Report"},"content":{"rendered":"\n<p>TV continues to fragment\u2014and advertisers are evolving in response. The Q1 2025 TV Ad Transparency Report captures how marketers are adapting to shifting viewership patterns, from the rise of streaming to the continued dip in linear reach, all while placing greater emphasis on outcomes.<\/p>\n\n\n\n<p>Built to help marketers make sense of the TV landscape, this report delivers a clear, data-backed snapshot of where video ad performance stands. It unpacks industry-wide trends and tactical insights\u2014including streaming\u2019s share of impressions, the most-seen networks and programs, advertiser survey findings, creative performance rankers, and outcome-based analysis across leading brands.<\/p>\n\n\n\n<p>Whether the focus is campaign efficiency, cross-platform strategy, or Upfront planning, the report provides the clarity and benchmarks needed to support smarter decision making.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV continues to fragment\u2014and advertisers are evolving in response. The Q1 2025 TV Ad Transparency Report captures how marketers are adapting to shifting viewership patterns, from the rise of streaming to the continued dip in linear reach, all while placing greater emphasis on outcomes. Built to help marketers make sense of the TV landscape, this&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":29393,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/29357"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":14,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/29357\/revisions"}],"predecessor-version":[{"id":29409,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/29357\/revisions\/29409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/29393"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=29357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=29357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=29357"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=29357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}