{"id":28873,"date":"2025-04-17T01:00:00","date_gmt":"2025-04-17T08:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=28873"},"modified":"2025-04-22T15:42:27","modified_gmt":"2025-04-22T22:42:27","slug":"2025-video-ad-spend-and-strategy-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2025-video-ad-spend-and-strategy-report\/","title":{"rendered":"2025 TV and Video Ad Strategy Report"},"content":{"rendered":"\n<p>From growing marketing budget optimism and strategic shifts toward streaming, to the increasing use of AI in video advertising, greater reliance on Scatter buying, and the rising demand for outcomes-based measurement\u2014this year\u2019s report unpacks the key trends shaping the 2025 TV and video ad buying landscape. The report also explores how advertisers are embracing ad-first unification across linear, streaming, and social to drive performance and transparency at every stage of a campaign.<\/p>\n\n\n\n<p>Download the report and gain a better understanding of how transparent, reliable measurement that holistically tracks TV ad performance across screens and connects to outcomes helps advertisers navigate these trends and other industry disruptions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From growing marketing budget optimism and strategic shifts toward streaming, to the increasing use of AI in video advertising, greater reliance on Scatter buying, and the rising demand for outcomes-based measurement\u2014this year\u2019s report unpacks the key trends shaping the 2025 TV and video ad buying landscape. The report also explores how advertisers are embracing ad-first&#8230; Read More<\/p>\n","protected":false},"author":53,"featured_media":28880,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/28873"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/53"}],"version-history":[{"count":33,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/28873\/revisions"}],"predecessor-version":[{"id":29069,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/28873\/revisions\/29069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/28880"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=28873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=28873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=28873"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=28873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}