{"id":28409,"date":"2025-03-21T07:25:58","date_gmt":"2025-03-21T14:25:58","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=28409"},"modified":"2025-03-21T11:29:37","modified_gmt":"2025-03-21T18:29:37","slug":"march-madness-advanced-audiences-snapshot","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/march-madness-advanced-audiences-snapshot\/","title":{"rendered":"March Madness Advanced Audiences Snapshot"},"content":{"rendered":"\n<p>March Madness is a powerhouse TV event, pulling in millions of fans over a four-week blitz. But when the tournaments conclude, these viewers don&#8217;t disappear\u2014they shift their attention to other programming.<\/p>\n\n\n\n<p>This report taps into advanced audience data to reveal where avid basketball fans go once the tournaments end\u2014from top-tier sports leagues to everyday reruns. It also provides insights into household demographics, regional concentrations, and shopping behaviors.<\/p>\n\n\n\n<p>With this analysis, advertisers and media planners can extend campaign strategies beyond March, engaging valuable basketball audiences year-round while maximizing media efficiency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>March Madness is a powerhouse TV event, pulling in millions of fans over a four-week blitz. But when the tournaments conclude, these viewers don&#8217;t disappear\u2014they shift their attention to other programming. This report taps into advanced audience data to reveal where avid basketball fans go once the tournaments end\u2014from top-tier sports leagues to everyday reruns&#8230;. Read More<\/p>\n","protected":false},"author":68,"featured_media":28410,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/28409"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":12,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/28409\/revisions"}],"predecessor-version":[{"id":28426,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/28409\/revisions\/28426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/28410"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=28409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=28409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=28409"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=28409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}