{"id":28089,"date":"2025-03-06T12:52:26","date_gmt":"2025-03-06T20:52:26","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=28089"},"modified":"2025-03-07T06:35:56","modified_gmt":"2025-03-07T14:35:56","slug":"pharma-tv-transparency-report-ad-first-insights-for-rx-brands","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/pharma-tv-transparency-report-ad-first-insights-for-rx-brands\/","title":{"rendered":"Pharma TV Transparency Report: Ad-First Insights for Rx Brands"},"content":{"rendered":"\n<p>Pharma brands aren\u2019t just spending big\u2014they\u2019re getting smarter about where and how they show up across TV and streaming.&nbsp;<\/p>\n\n\n\n<p>In 2024, prescription pharma advertisers invested over $5.15 billion in linear TV ads, delivering 413 billion impressions across 271 brands. But with streaming gaining momentum, brands are leaning into cross-platform strategies to maximize reach and deliver more personalized messaging.<\/p>\n\n\n\n<p>The Pharma TV Transparency Report breaks down where the dollars are going, how creative strategies are evolving, and the ad-first insights shaping pharma marketing today\u2014including a ranking of the top 10 Rx brands by streaming share of voice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharma brands aren\u2019t just spending big\u2014they\u2019re getting smarter about where and how they show up across TV and streaming.&nbsp; In 2024, prescription pharma advertisers invested over $5.15 billion in linear TV ads, delivering 413 billion impressions across 271 brands. But with streaming gaining momentum, brands are leaning into cross-platform strategies to maximize reach and deliver&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":28120,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/28089"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":16,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/28089\/revisions"}],"predecessor-version":[{"id":28127,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/28089\/revisions\/28127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/28120"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=28089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=28089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=28089"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=28089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}