With over 124 million viewers across TV, streaming, and out-of-home environments, Super Bowl LIX delivered a rare, high-impact moment for brands to break through the noise and reach a unified audience in an otherwise fragmented media world.<\/p>\n\n\n\n
The Super Bowl LIX TV Transparency Report unveils insights from the Big Game, including second-by-second viewership and standout ad moments. It breaks down the creative trends that resonated with audiences, like the rise of the “Buy Now Bowl,” the power of emotionally resonant messaging, and the dominance of safe humor.<\/p>\n\n\n\n
Backed by ad-first measurement, this report reveals what truly moved the needle in this year\u2019s game. Download now to see which ads drove the highest purchase intent, explore the full ranking of every brand spot by Likeability, and learn how the Super Bowl’s massive reach continues to set the standard for audience engagement, even in a largely one-sided Chiefs-Eagles game.<\/p>\n","protected":false},"excerpt":{"rendered":"
With over 124 million viewers across TV, streaming, and out-of-home environments, Super Bowl LIX delivered a rare, high-impact moment for brands to break through the noise and reach a unified audience in an otherwise fragmented media world. The Super Bowl LIX TV Transparency Report unveils insights from the Big Game, including second-by-second viewership and standout… Read More<\/p>\n","protected":false},"author":68,"featured_media":27707,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[501,243],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/27691"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":22,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/27691\/revisions"}],"predecessor-version":[{"id":29045,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/27691\/revisions\/29045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/27707"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=27691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=27691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=27691"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=27691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}