{"id":26363,"date":"2024-12-17T10:49:14","date_gmt":"2024-12-17T18:49:14","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=26363"},"modified":"2025-08-25T11:07:28","modified_gmt":"2025-08-25T18:07:28","slug":"2024-video-ad-mvps-leading-in-likeability","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2024-video-ad-mvps-leading-in-likeability\/","title":{"rendered":"2024 Video Ad MVPs: Leading in Likeability"},"content":{"rendered":"\n<p>Likeability isn\u2019t just about making audiences smile\u2014it\u2019s about building trust, driving brand recall, and turning viewers into loyal fans. When an ad resonates, it becomes memorable, shareable, and ultimately, more effective.<\/p>\n\n\n\n<p>But what makes audiences like an ad? This year, it was relatable moments, unexpected charm, and a dash of nostalgia.<\/p>\n\n\n\n<p>This report ranks 2024\u2019s most liked ads across auto, insurance, quick service restaurants (QSR), consumer packaged goods (CPG), and pharmaceutical industries. From humor and nostalgia to standout visuals and value-driven messaging, these top campaigns captured the national mood while breaking through respective category conventions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Likeability isn\u2019t just about making audiences smile\u2014it\u2019s about building trust, driving brand recall, and turning viewers into loyal fans. When an ad resonates, it becomes memorable, shareable, and ultimately, more effective. But what makes audiences like an ad? This year, it was relatable moments, unexpected charm, and a dash of nostalgia. This report ranks 2024\u2019s&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":26433,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[503],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/26363"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":49,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/26363\/revisions"}],"predecessor-version":[{"id":26458,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/26363\/revisions\/26458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/26433"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=26363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=26363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=26363"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=26363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}