{"id":24773,"date":"2024-10-08T08:07:42","date_gmt":"2024-10-08T15:07:42","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=24773"},"modified":"2025-06-02T14:21:06","modified_gmt":"2025-06-02T21:21:06","slug":"nfl-advanced-audiences-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/nfl-advanced-audiences-report\/","title":{"rendered":"NFL Advanced Audiences Report"},"content":{"rendered":"\n<p>The NFL continues to lead in TV ad reach, with ad impressions up over 15% year-over-year during the 2023-24 regular season. As NFL viewership grows, brands are looking for smarter ways to engage this coveted audience beyond live games.<\/p>\n\n\n\n<p>The good news? You don\u2019t have to limit your strategy to game day. This report uncovers how brands can connect with NFL viewers off the field\u2014across other programs, genres and dayparts. From news and late-night shows to popular reruns, NFL fans remain engaged, and this report shows you how to reach them.<\/p>\n\n\n\n<p>Powered by advanced audience insights, the report also reveals the shopping behaviors of NFL audiences and provides strategies for targeting the growing segment of women who watch the NFL. Arm yourself with the data to refine your ad strategy, engage NFL fans year-round, and drive stronger ROAS\u2014all while making the most of your ad budget.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NFL continues to lead in TV ad reach, with ad impressions up over 15% year-over-year during the 2023-24 regular season. As NFL viewership grows, brands are looking for smarter ways to engage this coveted audience beyond live games. The good news? You don\u2019t have to limit your strategy to game day. This report uncovers&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":24779,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/24773"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":14,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/24773\/revisions"}],"predecessor-version":[{"id":26095,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/24773\/revisions\/26095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/24779"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=24773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=24773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=24773"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=24773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}