{"id":24365,"date":"2024-09-26T09:12:05","date_gmt":"2024-09-26T16:12:05","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=24365"},"modified":"2026-01-27T16:21:48","modified_gmt":"2026-01-28T00:21:48","slug":"pharma-tv-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/pharma-tv-transparency-report\/","title":{"rendered":"Pharma TV Transparency Report"},"content":{"rendered":"\n<p>Traditional TV audiences are aging, and overall linear TV viewership is on the decline. But pharma brands are bucking the trend\u2014expanding their TV ad presence and increasing spend as new Rx drugs hit the market and connect with key audiences. Meanwhile, some brands are making waves by navigating <strong>streaming<\/strong> as a critical component of their media mix.<\/p>\n\n\n\n<p>This report uncovers how top brands are reaching the right viewers through targeted placements on news programs, daytime TV, and major events like the Olympics. But it\u2019s not just about where you advertise\u2014it\u2019s about how. From ad length and regulatory messaging to celebrity endorsements, we reveal the creative elements driving high-impact performance for pharma ads.<\/p>\n\n\n\n<p>Even emerging brands like <strong>Wegovy<\/strong> are breaking through, proving there\u2019s room to grow in a crowded market with the right approach. Download the full report now to discover the media strategies fueling billions in TV ad spend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional TV audiences are aging, and overall linear TV viewership is on the decline. But pharma brands are bucking the trend\u2014expanding their TV ad presence and increasing spend as new Rx drugs hit the market and connect with key audiences. Meanwhile, some brands are making waves by navigating streaming as a critical component of their&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":24373,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/24365"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"version-history":[{"count":15,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/24365\/revisions"}],"predecessor-version":[{"id":35429,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/24365\/revisions\/35429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/24373"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=24365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=24365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=24365"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=24365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}