{"id":21541,"date":"2024-05-15T10:58:59","date_gmt":"2024-05-15T17:58:59","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=21541"},"modified":"2024-10-29T10:32:20","modified_gmt":"2024-10-29T17:32:20","slug":"2023-24-linear-tv-season-scorecard","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2023-24-linear-tv-season-scorecard\/","title":{"rendered":"2023-24 Linear TV Season Scorecard"},"content":{"rendered":"\n<p>Despite programming challenges brought on by strikes from the Writers Guild of America and the Screen Actors Guild, the major networks and programmers didn\u2019t miss a beat in delivering ad impressions. In fact, the big four posted solid gains year-over-year in national linear ad impressions &#8211; particularly in Primetime viewership.<\/p>\n\n\n\n<p>Looking back at the 2023-2024 Network TV Season, CBS led the pack in overcoming programming hurdles. Sports was a key element in keeping people in front of their TVs; with other key genres holding sway over audiences who might have otherwise fled due to the significant reduction of film and television premieres, which were down nearly 20% over 2022<sup>1<\/sup>.&nbsp;<\/p>\n\n\n\n<p>Read our in-depth look at the 2023-24 television season to discover how strategic programming choices allowed networks to maintain, and even increase, their ad impressions despite industry-wide disruptions.<\/p>\n\n\n\n<p style=\"font-size:14px\"><sup>1<\/sup><a href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/end-of-peak-tv-premieres-fell-in-2023-1235792012\/\">Hollywood Reporter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite programming challenges brought on by strikes from the Writers Guild of America and the Screen Actors Guild, the major networks and programmers didn\u2019t miss a beat in delivering ad impressions. In fact, the big four posted solid gains year-over-year in national linear ad impressions &#8211; particularly in Primetime viewership. Looking back at the 2023-2024&#8230; Read More<\/p>\n","protected":false},"author":49,"featured_media":21544,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/21541"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/49"}],"version-history":[{"count":13,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/21541\/revisions"}],"predecessor-version":[{"id":25140,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/21541\/revisions\/25140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/21544"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=21541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=21541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=21541"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=21541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}