{"id":21311,"date":"2024-04-09T06:24:56","date_gmt":"2024-04-09T13:24:56","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=21311"},"modified":"2024-10-29T10:33:52","modified_gmt":"2024-10-29T17:33:52","slug":"2024-upfronts-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2024-upfronts-report\/","title":{"rendered":"2024 Upfronts Report"},"content":{"rendered":"\n<p>iSpot surveyed hundreds of senior marketing executives from leading brands, advertisers and agencies to delve into their strategies and expectations for this year&#8217;s TV upfronts, along with the challenges and opportunities in streaming measurement.&nbsp;<\/p>\n\n\n\n<p>From upfront budget optimism to strategic allocations towards streaming and the pressing need for data transparency, the 2024 Upfront Report from iSpot covers all the key buying trends heading into this year\u2019s upfront.<\/p>\n\n\n\n<p>Download the report and gain a better understanding of how transparent, reliable measurement that holistically tracks TV ad performance across screens helps advertisers navigate these trends and other industry disruptions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iSpot surveyed hundreds of senior marketing executives from leading brands, advertisers and agencies to delve into their strategies and expectations for this year&#8217;s TV upfronts, along with the challenges and opportunities in streaming measurement.&nbsp; From upfront budget optimism to strategic allocations towards streaming and the pressing need for data transparency, the 2024 Upfront Report from&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":21323,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/21311"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":21,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/21311\/revisions"}],"predecessor-version":[{"id":25143,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/21311\/revisions\/25143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/21323"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=21311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=21311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=21311"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=21311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}