{"id":20894,"date":"2024-02-16T08:53:54","date_gmt":"2024-02-16T16:53:54","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=20894"},"modified":"2025-06-02T14:22:02","modified_gmt":"2025-06-02T21:22:02","slug":"super-bowl-lviii-tv-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/super-bowl-lviii-tv-transparency-report\/","title":{"rendered":"Super Bowl LVIII TV Transparency Report"},"content":{"rendered":"\n<p>Super Bowl LVIII may be in the rearview mirror, but advertisers are still dissecting every aspect of the commercials. The showdown between the Chiefs and 49ers, which stretched into overtime, captivated audiences with both the in-game action and the ads. iSpot\u2019s second-by-second, cross-platform measurement showed the game reached an average minute P2+ audience of <strong>126.6 million viewers<\/strong> across linear, streaming and out-of-home, marking a<strong> 10.9% increase from the previous year.&nbsp;<\/strong><\/p>\n\n\n\n<p>The latest Super Bowl LVIII TV Transparency Report from iSpot dives into the narratives behind the numbers, revealing every major takeaway from this year\u2019s Big Game. From minute-by-minute ad viewership, to key moments and creative trends, and even Taylor Swift\u2019s reach and frequency, the analysis covers it all. Plus, see a full ranking of the most likeable Super Bowl spots, along with historical context on different emotional reactions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Super Bowl LVIII may be in the rearview mirror, but advertisers are still dissecting every aspect of the commercials. The showdown between the Chiefs and 49ers, which stretched into overtime, captivated audiences with both the in-game action and the ads. iSpot\u2019s second-by-second, cross-platform measurement showed the game reached an average minute P2+ audience of 126.6&#8230; Read More<\/p>\n","protected":false},"author":49,"featured_media":20917,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20894"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/49"}],"version-history":[{"count":19,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20894\/revisions"}],"predecessor-version":[{"id":25146,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20894\/revisions\/25146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/20917"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=20894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=20894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=20894"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=20894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}