{"id":20575,"date":"2024-01-24T14:12:43","date_gmt":"2024-01-24T22:12:43","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=20575"},"modified":"2025-06-02T14:22:11","modified_gmt":"2025-06-02T21:22:11","slug":"2023-24-nfl-tv-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2023-24-nfl-tv-transparency-report\/","title":{"rendered":"2023-24 NFL TV Transparency Report"},"content":{"rendered":"\n<p>The NFL has long been TV\u2019s top program for ad reach, and yet managed to grow ad impressions anyway during the 2023-24 season. As iSpot\u2019s new transparency report reveals, regular season TV ad impressions <strong>jumped by more than 15% year-over-year<\/strong> during NFL games.<\/p>\n\n\n\n<p>While part of that comes from Monday Night Football simulcasts across ESPN and ABC, the season\u2019s parity, success of popular franchises \u2013 and yes, Taylor Swift \u2013 all played a part in making the NFL an even bigger ticket for fans, while affording brands TV\u2019s biggest reach opportunity.<\/p>\n\n\n\n<p>So which advertisers and industries were the most-seen amid all of the excitement this NFL season? Who were the biggest years-over-year movers? And which \u201cnew\u201d brands opted to get in the game after sitting out last season?&nbsp;<\/p>\n\n\n\n<p>Discover all of that and more in our 2023-24 NFL TV Transparency Report in the lead-up to this year\u2019s Big Game.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NFL has long been TV\u2019s top program for ad reach, and yet managed to grow ad impressions anyway during the 2023-24 season. As iSpot\u2019s new transparency report reveals, regular season TV ad impressions jumped by more than 15% year-over-year during NFL games. While part of that comes from Monday Night Football simulcasts across ESPN&#8230; Read More<\/p>\n","protected":false},"author":49,"featured_media":20596,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20575"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/49"}],"version-history":[{"count":19,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20575\/revisions"}],"predecessor-version":[{"id":25147,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20575\/revisions\/25147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/20596"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=20575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=20575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=20575"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=20575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}