{"id":20180,"date":"2024-01-16T13:33:55","date_gmt":"2024-01-16T21:33:55","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=20180"},"modified":"2024-10-29T10:38:40","modified_gmt":"2024-10-29T17:38:40","slug":"2023-in-review-tv-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2023-in-review-tv-transparency-report\/","title":{"rendered":"2023 in Review: TV Transparency Report"},"content":{"rendered":"\n<p>TV advertisers faced a multitude of challenges in 2023, ranging from entertainment work stoppages disrupting fall schedules, to increasing audience fragmentation caused by the surge in streaming platforms. Through it all, TV not only weathered the storm, but flourished in many regards. The year witnessed a marginal uptick in ad impressions (+1.8% YoY), coupled with more ad airings and minutes compared to 2022.&nbsp;<\/p>\n\n\n\n<p>Brands found themselves in heightened competition for audience reach and attention; as the volume of ads reached new heights in 2023, totaling nearly 650,000 ads from over 35,000 advertisers. How did advertisers adapt creatives and media plans to overcome growing fragmentation and break through to audiences? How did streaming shake up the status quo and what implications does it hold for advertisers in the future?&nbsp;<\/p>\n\n\n\n<p>Don\u2019t miss out on the insights that can inform your TV strategies. Download the 2023 in Review: TV Transparency Report from iSpot and dig into the data defining TV advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV advertisers faced a multitude of challenges in 2023, ranging from entertainment work stoppages disrupting fall schedules, to increasing audience fragmentation caused by the surge in streaming platforms. Through it all, TV not only weathered the storm, but flourished in many regards. The year witnessed a marginal uptick in ad impressions (+1.8% YoY), coupled with&#8230; Read More<\/p>\n","protected":false},"author":49,"featured_media":20185,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20180"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/49"}],"version-history":[{"count":19,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20180\/revisions"}],"predecessor-version":[{"id":25148,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20180\/revisions\/25148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/20185"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=20180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=20180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=20180"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=20180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}