{"id":20139,"date":"2023-12-22T12:41:17","date_gmt":"2023-12-22T20:41:17","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=20139"},"modified":"2024-10-29T10:39:22","modified_gmt":"2024-10-29T17:39:22","slug":"2023-in-review-automaker-tv-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2023-in-review-automaker-tv-transparency-report\/","title":{"rendered":"2023 in Review: Automaker TV Transparency Report"},"content":{"rendered":"\n<p>Nearly<strong> <\/strong>50 automakers were off to the races in 2023, vying to win audience attention in a year that saw an explosion of creatives even amid a downturn in category spend.&nbsp; It was a hotly contested derby with the top four brands nearly tied for number of impressions delivered to the living room, with a heavy focus on Primetime and Weekend Afternoon Viewers.&nbsp;<\/p>\n\n\n\n<p>Sports programming played its usual role in scoring a large share of category impressions, in a year that saw college football beat out the NFL with a major increase in ads targeted at collegiate sports fans.<\/p>\n\n\n\n<p>Which vehicle types delivered the most impressions for brands in 2023? And which creatives drove campaigns to maximize reach in the crowded field? Get the <strong>2023 in Review: Automaker TV Transparency Report<\/strong> to dig into the data and find out more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly 50 automakers were off to the races in 2023, vying to win audience attention in a year that saw an explosion of creatives even amid a downturn in category spend.&nbsp; It was a hotly contested derby with the top four brands nearly tied for number of impressions delivered to the living room, with a&#8230; Read More<\/p>\n","protected":false},"author":49,"featured_media":20142,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20139"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/49"}],"version-history":[{"count":20,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20139\/revisions"}],"predecessor-version":[{"id":23322,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20139\/revisions\/23322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/20142"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=20139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=20139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=20139"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=20139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}