{"id":20136,"date":"2023-12-22T12:57:22","date_gmt":"2023-12-22T20:57:22","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=20136"},"modified":"2024-10-29T10:39:12","modified_gmt":"2024-10-29T17:39:12","slug":"2023-in-review-insurance-tv-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2023-in-review-insurance-tv-transparency-report\/","title":{"rendered":"2023 in Review: Insurance TV Transparency Report"},"content":{"rendered":"\n<p>2023 was another big year for insurance brands on TV, even if overall ad minutes decreased significantly over the prior year &#8211; down just over 28% compared to 2022. The year saw five category giants claim nearly three quarters of category impressions for auto and general insurance brands, with a variety of campaigns from the top two contenders making up nearly half overall.&nbsp;<\/p>\n\n\n\n<p>With over 200 brands colliding to compete for viewers, how did the plans of smaller brands play out? With streaming-only and locally-targeted campaigns creating new opportunies for more advertisers to land messages with TV audiences, how are brands embracing them?<\/p>\n\n\n\n<p>Get the <strong>2023 Year in Review: Insurance TV Transparency Report<\/strong> to dive into the ad data that demonstrates how insurance brands are modernizing TV ad strategies to reach audiences across screens and markets.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023 was another big year for insurance brands on TV, even if overall ad minutes decreased significantly over the prior year &#8211; down just over 28% compared to 2022. The year saw five category giants claim nearly three quarters of category impressions for auto and general insurance brands, with a variety of campaigns from the&#8230; Read More<\/p>\n","protected":false},"author":49,"featured_media":20144,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20136"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/49"}],"version-history":[{"count":13,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20136\/revisions"}],"predecessor-version":[{"id":23324,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/20136\/revisions\/23324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/20144"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=20136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=20136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=20136"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=20136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}