{"id":19705,"date":"2023-10-18T09:30:00","date_gmt":"2023-10-18T16:30:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=19705"},"modified":"2024-10-29T10:39:52","modified_gmt":"2024-10-29T17:39:52","slug":"2023-q3-tv-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2023-q3-tv-transparency-report\/","title":{"rendered":"2023 Q3 TV Transparency Report"},"content":{"rendered":"\n<p>The summer season, entertainment industry disruptions and limited major programming events in Q3 highlighted a critical need for transparency in the TV ad industry. Yet again, advertisers had to adapt to reach audiences, which required precise and real-time TV ad measurement to better inform decision-making.&nbsp;<\/p>\n\n\n\n<p>Household TV ad impressions saw a modest 1.4% YoY increase in Q3, while estimated national spend dipped by 5.95%. However, the real story lies in the resilience of TV ads in reaching and resonating with viewers \u2013 particularly during re-air favorites like <em>Friends<\/em>, <em>NCIS<\/em> and <em>Everybody Loves Raymond<\/em>.&nbsp;<\/p>\n\n\n\n<p>But that is only part of the story. The 2023 Q3 TV Transparency report from iSpot dives deep into the latest TV ad trends and opportunities, offering data-driven insights and strategies for advertisers navigating a complex landscape. Download now to gain a more comprehensive understanding of TV ad reach and resonance from Q3.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The summer season, entertainment industry disruptions and limited major programming events in Q3 highlighted a critical need for transparency in the TV ad industry. Yet again, advertisers had to adapt to reach audiences, which required precise and real-time TV ad measurement to better inform decision-making.&nbsp; Household TV ad impressions saw a modest 1.4% YoY increase&#8230; Read More<\/p>\n","protected":false},"author":50,"featured_media":19711,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/19705"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/50"}],"version-history":[{"count":20,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/19705\/revisions"}],"predecessor-version":[{"id":25150,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/19705\/revisions\/25150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/19711"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=19705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=19705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=19705"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=19705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}