{"id":19109,"date":"2023-09-21T06:14:37","date_gmt":"2023-09-21T13:14:37","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=19109"},"modified":"2024-08-23T13:45:27","modified_gmt":"2024-08-23T20:45:27","slug":"insurance-industry-tv-ad-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/insurance-industry-tv-ad-transparency-report\/","title":{"rendered":"Insurance Industry TV Ad Transparency Report"},"content":{"rendered":"\n<p>Insurance brands have long dominated TV. And while that remains the case, the last year has seen the industry scale back its TV ad footprint. iSpot\u2019s latest industry spotlight report explores how insurance brands have adjusted TV ad approaches in 2023, with a greater emphasis on daytime programming.<\/p>\n\n\n\n<p>Given the scale and size of the insurance industry on TV, these shifts are informative for other advertisers as well. Primetime sporting events remain a focus, yet daytime shows are increasingly becoming a vehicle for ad reach across industries (and typically at a lower ad cost than traditional \u201cpremium\u201d buys).<\/p>\n\n\n\n<p>Discover these points and more in iSpot\u2019s Insurance Industry TV Ad Transparency report. Get details around the TV\u2019s top insurance brands, top networks and programs for ad impressions, and the industry\u2019s most likeable ads this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insurance brands have long dominated TV. And while that remains the case, the last year has seen the industry scale back its TV ad footprint. iSpot\u2019s latest industry spotlight report explores how insurance brands have adjusted TV ad approaches in 2023, with a greater emphasis on daytime programming. Given the scale and size of the&#8230; Read More<\/p>\n","protected":false},"author":50,"featured_media":19104,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/19109"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/50"}],"version-history":[{"count":10,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/19109\/revisions"}],"predecessor-version":[{"id":23310,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/19109\/revisions\/23310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/19104"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=19109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=19109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=19109"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=19109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}