{"id":18311,"date":"2023-07-17T00:01:00","date_gmt":"2023-07-17T07:01:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=18311"},"modified":"2024-08-23T13:41:38","modified_gmt":"2024-08-23T20:41:38","slug":"1h-2023-tv-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/1h-2023-tv-transparency-report\/","title":{"rendered":"1H 2023 TV Transparency Report"},"content":{"rendered":"\n<p>Despite increasing fragmentation and shifting audience dynamics, the first half of 2023 was a testament to TV\u2019s resilience in delivering massive reach. Data from the first half of 2023 confirms this with household TV ad impressions up by an impressive 5% year-over-year.&nbsp;<\/p>\n\n\n\n<p>Live sports continued to dominate TV with basketball and football reigning supreme. However, emerging trends like the shift to non-traditional dayparts (eg. early morning) and the rise of Spanish-language programming, reveal that TV still offers plenty of different avenues for new and emerging ad value.<\/p>\n\n\n\n<p>Ready to embrace the future of TV advertising? Download iSpot&#8217;s one-of-a-kind TV Transparency Report to uncover the biggest TV advertising trends from the first half of 2023. You\u2019ll get an exclusive look at most-seen networks, programs, dayparts and genres as well as live sports, industry and brand trends, and the most emotionally-impactful TV ads from the last six months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite increasing fragmentation and shifting audience dynamics, the first half of 2023 was a testament to TV\u2019s resilience in delivering massive reach. Data from the first half of 2023 confirms this with household TV ad impressions up by an impressive 5% year-over-year.&nbsp; Live sports continued to dominate TV with basketball and football reigning supreme. However,&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":18315,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/18311"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":14,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/18311\/revisions"}],"predecessor-version":[{"id":23304,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/18311\/revisions\/23304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/18315"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=18311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=18311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=18311"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=18311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}