{"id":17726,"date":"2023-06-01T09:56:30","date_gmt":"2023-06-01T16:56:30","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=17726"},"modified":"2024-08-23T13:32:44","modified_gmt":"2024-08-23T20:32:44","slug":"daypart-spotlight-daytime-tv-transparency-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/daypart-spotlight-daytime-tv-transparency-report\/","title":{"rendered":"Daypart Spotlight: Daytime TV Transparency Report"},"content":{"rendered":"\n<p>TV audience behaviors have been shifting for years, migrating to new networks and dayparts that bucked previous norms. One of the biggest moves on linear TV, however, is a gradual impressions shift from primetime to daytime programming.<\/p>\n\n\n\n<p>Understanding shifts like these can create new avenues for networks to maximize the value of non-primetime dayparts, while advertisers can also locate pockets of broad-reach programming for lower CPMs.<\/p>\n\n\n\n<p>iSpot\u2019s latest report looks at daytime&#8217;s top networks and programs from Labor Day 2022 through Memorial Day 2023, plus additional insights on top show genres, year-over-year daytime advertiser trends and more recapping the emerging opportunities on TV.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV audience behaviors have been shifting for years, migrating to new networks and dayparts that bucked previous norms. One of the biggest moves on linear TV, however, is a gradual impressions shift from primetime to daytime programming. Understanding shifts like these can create new avenues for networks to maximize the value of non-primetime dayparts, while&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":17728,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/17726"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":12,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/17726\/revisions"}],"predecessor-version":[{"id":23298,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/17726\/revisions\/23298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/17728"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=17726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=17726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=17726"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=17726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}