{"id":17330,"date":"2023-04-25T06:00:00","date_gmt":"2023-04-25T13:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=17330"},"modified":"2026-02-02T07:31:29","modified_gmt":"2026-02-02T15:31:29","slug":"q1-2023-tv-ad-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/q1-2023-tv-ad-report\/","title":{"rendered":"2023 Q1 State of TV Advertising"},"content":{"rendered":"\n<p>Despite the absence of the Winter Olympics in Q1 2023, TV ad impressions saw a 3.24% year-over-year increase, highlighting the continued significance of TV for brand messaging. However, as audience viewing patterns become increasingly scattered and economic pressures loom, advertisers need to make strategic cross-platform ad investments that offer optimal reach while keeping costs in check.<\/p>\n\n\n\n<p>This State of TV Advertising report recaps Q1 2023 highlights including the top brands, programs, and networks for impression deliveries. It also provides a close look at how advertisers are preparing for upfronts, updates on new currency and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the absence of the Winter Olympics in Q1 2023, TV ad impressions saw a 3.24% year-over-year increase, highlighting the continued significance of TV for brand messaging. However, as audience viewing patterns become increasingly scattered and economic pressures loom, advertisers need to make strategic cross-platform ad investments that offer optimal reach while keeping costs in&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":17386,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/17330"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":52,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/17330\/revisions"}],"predecessor-version":[{"id":35476,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/17330\/revisions\/35476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/17386"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=17330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=17330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=17330"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=17330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}