{"id":16934,"date":"2023-02-23T12:36:20","date_gmt":"2023-02-23T20:36:20","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=16934"},"modified":"2025-06-02T14:23:42","modified_gmt":"2025-06-02T21:23:42","slug":"super-bowl-lvii-creative-analysis","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/super-bowl-lvii-creative-analysis\/","title":{"rendered":"Super Bowl LVII Creative Analysis"},"content":{"rendered":"\n<p>Super Bowl LVII has come and gone, but advertisers are still examining all of the Big Game commercials. A total of <strong>54 spots<\/strong> dropped on Super Bowl Sunday (airing whistle-to-whistle, excluding movie trailers and TV show promos). But which TV ads resonated with viewers most? And why?&nbsp;<\/p>\n\n\n\n<p>This iSpot report provides a thorough analysis of Super Bowl LVII ad impact, and includes creative trends and insights from 14 years of Super Bowl ad measurement. The report also features deep dives into the five most likeable Super Bowl LVII spots (from brands like <strong>Jeep, Amazon <\/strong>and<strong> The Farmer\u2019s Dog<\/strong>), with creative performance KPIs like brand recognition, emotional impact and purchase intent.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Super Bowl LVII has come and gone, but advertisers are still examining all of the Big Game commercials. A total of 54 spots dropped on Super Bowl Sunday (airing whistle-to-whistle, excluding movie trailers and TV show promos). But which TV ads resonated with viewers most? And why?&nbsp; This iSpot report provides a thorough analysis of&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":16935,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16934"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":27,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16934\/revisions"}],"predecessor-version":[{"id":23275,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16934\/revisions\/23275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/16935"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=16934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=16934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=16934"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=16934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}