{"id":16883,"date":"2023-02-16T17:27:22","date_gmt":"2023-02-17T01:27:22","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=16883"},"modified":"2025-06-02T14:23:49","modified_gmt":"2025-06-02T21:23:49","slug":"super-bowl-lvii-tv-ad-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/super-bowl-lvii-tv-ad-report\/","title":{"rendered":"Super Bowl LVII TV Ad Report"},"content":{"rendered":"\n<p>The Super Bowl delivered once again this year, as a thrilling matchup between the Chiefs and Eagles kept audiences glued to both the in-game action and the ads. iSpot\u2019s second-by-second, cross-platform measurement showed <strong>the game reached 128.4 million viewers<\/strong> across linear and streaming, and an <strong>average minute P2+ audience of 118.2 million<\/strong>.<\/p>\n\n\n\n<p>But those figures just scratch the surface of the stories surrounding this year\u2019s Super Bowl from an audience and advertising perspective.&nbsp;<\/p>\n\n\n\n<p>iSpot\u2019s new Super Bowl LVII TV Ad Report dives into every major takeaway, from minute-by-minute ad impressions, to key moments and creative trends and learnings including what motivates viewers to tune-in (the game, the ads, or both). Plus, see a full list of the most likeable Super Bowl spots, plus historical context on various emotional reactions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Super Bowl delivered once again this year, as a thrilling matchup between the Chiefs and Eagles kept audiences glued to both the in-game action and the ads. iSpot\u2019s second-by-second, cross-platform measurement showed the game reached 128.4 million viewers across linear and streaming, and an average minute P2+ audience of 118.2 million. But those figures&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":16915,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16883"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":39,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16883\/revisions"}],"predecessor-version":[{"id":23272,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16883\/revisions\/23272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/16915"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=16883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=16883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=16883"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=16883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}