{"id":16712,"date":"2023-02-02T16:41:34","date_gmt":"2023-02-03T00:41:34","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=16712"},"modified":"2025-06-02T14:24:02","modified_gmt":"2025-06-02T21:24:02","slug":"2023-nfl-playoffs-tv-ad-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2023-nfl-playoffs-tv-ad-report\/","title":{"rendered":"2023 NFL Playoffs TV Ad Report"},"content":{"rendered":"\n<p>The NFL playoffs were TV\u2019s biggest attraction from Jan. 14-29, delivering <strong>21.8%<\/strong> of TV ad impressions (for first-airing programming) in the timeframe \u2013 nearly 8 times as much as the next program. With huge matchups and thrilling finishes each weekend, playoff advertisers repeatedly reached large audiences from the wildcard round through the conference championships.<\/p>\n\n\n\n<p>Before the Super Bowl kicks off, check out this breakdown of the biggest 2023 NFL Playoff TV ad trends and highlights, including emerging advertisers, biggest brands by ad impression share-of-voice, top games and most likeable creatives throughout the postseason action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NFL playoffs were TV\u2019s biggest attraction from Jan. 14-29, delivering 21.8% of TV ad impressions (for first-airing programming) in the timeframe \u2013 nearly 8 times as much as the next program. With huge matchups and thrilling finishes each weekend, playoff advertisers repeatedly reached large audiences from the wildcard round through the conference championships. Before&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":16745,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16712"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":24,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16712\/revisions"}],"predecessor-version":[{"id":23268,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16712\/revisions\/23268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/16745"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=16712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=16712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=16712"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=16712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}