{"id":16459,"date":"2023-01-13T13:50:41","date_gmt":"2023-01-13T21:50:41","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=16459"},"modified":"2025-06-02T14:24:12","modified_gmt":"2025-06-02T21:24:12","slug":"2022-nfl-regular-season-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2022-nfl-regular-season-report\/","title":{"rendered":"2022-23 NFL Regular Season Report"},"content":{"rendered":"\n<p>The 2022-23 NFL regular season began a seismic shift: moving from linear to streaming. Amazon Prime began its exclusive broadcasting of <em>Thursday Night Football<\/em> (aside from week 1 and Thanksgiving). But that didn\u2019t sway momentum on linear TV. In fact,<strong> linear TV ad impressions increased over 5%<\/strong> compared to the 2021-22 regular season.&nbsp;<\/p>\n\n\n\n<p>This report breaks down TV ad trends and highlights for the 2022-23 NFL regular season, including emerging advertisers, top brands by impression share-of-voice, most-seen games and most-likeable creatives from NFL sponsors.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2022-23 NFL regular season began a seismic shift: moving from linear to streaming. Amazon Prime began its exclusive broadcasting of Thursday Night Football (aside from week 1 and Thanksgiving). But that didn\u2019t sway momentum on linear TV. In fact, linear TV ad impressions increased over 5% compared to the 2021-22 regular season.&nbsp; This report&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":16484,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16459"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":26,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16459\/revisions"}],"predecessor-version":[{"id":23265,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16459\/revisions\/23265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/16484"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=16459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=16459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=16459"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=16459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}