{"id":16366,"date":"2022-12-29T14:53:15","date_gmt":"2022-12-29T22:53:15","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=16366"},"modified":"2025-06-02T14:24:20","modified_gmt":"2025-06-02T21:24:20","slug":"2022-fifa-world-cup-tv-ad-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2022-fifa-world-cup-tv-ad-report\/","title":{"rendered":"2022 FIFA World Cup TV Ad Report"},"content":{"rendered":"<figure class=\"wp-block-image size-large is-resized\"><\/figure>\n\n\n<p>Major scheduling changes for the 2022 FIFA World Cup (the first to take place in November\/December) had some brands worried whether the ad spend would be worth it. But advertisers were rewarded handsomely. Fox and Telemundo reported that the final was the most watched men\u2019s soccer match ever in the United States. Furthermore, overall TV ad impressions were significantly higher compared to the 2018 World Cup in Russia, especially for Spanish-language broadcasts.&nbsp;<\/p>\n\n\n\n<p>This report breaks down the biggest TV ad trends from the 2022 FIFA World Cup, including insights on English and Spanish-language coverage, most-seen brands, top-performing TV creatives and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Major scheduling changes for the 2022 FIFA World Cup (the first to take place in November\/December) had some brands worried whether the ad spend would be worth it. But advertisers were rewarded handsomely. Fox and Telemundo reported that the final was the most watched men\u2019s soccer match ever in the United States. Furthermore, overall TV&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":16370,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16366"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":22,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16366\/revisions"}],"predecessor-version":[{"id":23255,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/16366\/revisions\/23255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/16370"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=16366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=16366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=16366"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=16366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}