{"id":15702,"date":"2022-10-25T14:58:45","date_gmt":"2022-10-25T21:58:45","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=15702"},"modified":"2025-06-02T14:24:45","modified_gmt":"2025-06-02T21:24:45","slug":"q3-cpg-tv-advertising-rundown","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/q3-cpg-tv-advertising-rundown\/","title":{"rendered":"Q3 CPG TV Advertising Rundown"},"content":{"rendered":"\n<p style=\"font-size:18px\">For CPG brands, est. national TV ad spend and ad impressions have continued to drop from pandemic peaks. However, some CPG ad trends have also remained intact. Prior to the pandemic, many of the top CPG advertisers trended toward sports drinks, candy and snacks. But since 2020, cleaning and cosmetic products have become the predominant brands in the larger CPG industry.<\/p>\n\n\n\n<p style=\"font-size:18px\">Download this report to learn how the CPG industry approached TV advertising in Q3. You\u2019ll get insights behind notable CPG TV ad trends, including the networks, brands and TV creatives that have fared best.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For CPG brands, est. national TV ad spend and ad impressions have continued to drop from pandemic peaks. However, some CPG ad trends have also remained intact. Prior to the pandemic, many of the top CPG advertisers trended toward sports drinks, candy and snacks. But since 2020, cleaning and cosmetic products have become the predominant&#8230; Read More<\/p>\n","protected":false},"author":50,"featured_media":15704,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[500],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/15702"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/50"}],"version-history":[{"count":9,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/15702\/revisions"}],"predecessor-version":[{"id":23249,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/15702\/revisions\/23249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/15704"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=15702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=15702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=15702"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=15702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}