{"id":15596,"date":"2022-10-19T10:59:34","date_gmt":"2022-10-19T17:59:34","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=15596"},"modified":"2026-02-02T07:31:42","modified_gmt":"2026-02-02T15:31:42","slug":"q3-tv-advertising-rundown","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/q3-tv-advertising-rundown\/","title":{"rendered":"Q3 TV Advertising Rundown"},"content":{"rendered":"<figure class=\"wp-block-image size-large is-resized\"><\/figure>\n\n\n<p style=\"font-size:18px\">Without the Summer Olympics or NBA Finals this year, Q3 2022 was bound to see year-over-year declines in est. national TV ad spend and TV ad impressions. However, with cable news surging, live sports remaining a fixture and pharma brands flocking to TV, declines weren\u2019t too extreme \u2013 both spend and TV ad impressions were down just 5% year-over-year.<\/p>\n\n\n\n<p style=\"font-size:18px\">That\u2019s just scratching the surface of stories coming out of Q3 in TV advertising. This report digs into rising and falling ad industries, emerging brands, top networks and shows, most effective creatives and more trends from last quarter. Additionally, we\u2019re looking ahead toward what should be a busy Q4 between holiday shopping, elections season, the NFL, and of course, this year\u2019s Men\u2019s World Cup.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Without the Summer Olympics or NBA Finals this year, Q3 2022 was bound to see year-over-year declines in est. national TV ad spend and TV ad impressions. However, with cable news surging, live sports remaining a fixture and pharma brands flocking to TV, declines weren\u2019t too extreme \u2013 both spend and TV ad impressions were&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":15603,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/15596"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":13,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/15596\/revisions"}],"predecessor-version":[{"id":35477,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/15596\/revisions\/35477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/15603"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=15596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=15596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=15596"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=15596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}