{"id":15437,"date":"2022-09-28T14:50:49","date_gmt":"2022-09-28T21:50:49","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=15437"},"modified":"2024-08-23T10:56:58","modified_gmt":"2024-08-23T17:56:58","slug":"2022-23-tv-season-ad-preview","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2022-23-tv-season-ad-preview\/","title":{"rendered":"2022-23 TV Season Ad Preview"},"content":{"rendered":"\n<p style=\"font-size:18px\">Last year\u2019s TV season revealed new takeaways and trends around audience migrations, and as a result, which programs delivered the most impressions for advertisers. With viewer fragmentation continuing, TV tentpoles are also taking on even greater importance for networks and brands alike as we head into this fall.<\/p>\n\n\n\n<p style=\"font-size:18px\">With the new TV season about to start, our 2022-23 TV ad season preview report puts a spotlight on the networks, programs, show genres, industries and brands with the most ad impressions from last season. It also dives deeper into dayparts, top-performing creatives and demographic insights most helpful to advertisers, agencies and networks, to both buy and sell ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year\u2019s TV season revealed new takeaways and trends around audience migrations, and as a result, which programs delivered the most impressions for advertisers. With viewer fragmentation continuing, TV tentpoles are also taking on even greater importance for networks and brands alike as we head into this fall. With the new TV season about to&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":15439,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/15437"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":19,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/15437\/revisions"}],"predecessor-version":[{"id":23242,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/15437\/revisions\/23242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/15439"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=15437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=15437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=15437"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=15437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}