{"id":15270,"date":"2022-09-07T07:00:00","date_gmt":"2022-09-07T14:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=15270"},"modified":"2025-06-02T06:10:34","modified_gmt":"2025-06-02T13:10:34","slug":"which-alcohol-tv-ads-make-a-splash-in-2022","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/which-alcohol-tv-ads-make-a-splash-in-2022\/","title":{"rendered":"Which Alcohol TV Ads Are Making a Splash in 2022?"},"content":{"rendered":"\n<p style=\"font-size:18px\">Across the beer, wine and spirits industry, the last few years have required a lot of adjustments to TV advertising approaches. The pandemic forced both new messaging and new programming placement as live sports went off the air. Hard seltzer and non-alcoholic beverages have both risen and fallen in terms of demand and the industry\u2019s share of TV ad impressions. And new preferences from Gen Z\u2019s growing purchasing power necessitate even more juggling to stay in front of a younger target audience.<\/p>\n\n\n\n<p style=\"font-size:18px\">This report examines the biggest trends bubbling up in alcohol industry TV advertising, including top networks and programs and most likable ads. You\u2019ll also get separate assessments of emerging themes like the steady growth of Mexican beer brands on TV.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Across the beer, wine and spirits industry, the last few years have required a lot of adjustments to TV advertising approaches. The pandemic forced both new messaging and new programming placement as live sports went off the air. Hard seltzer and non-alcoholic beverages have both risen and fallen in terms of demand and the industry\u2019s&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":15274,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[499],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/15270"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":20,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/15270\/revisions"}],"predecessor-version":[{"id":23239,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/15270\/revisions\/23239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/15274"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=15270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=15270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=15270"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=15270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}