{"id":14921,"date":"2022-08-03T04:00:00","date_gmt":"2022-08-03T11:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=14921"},"modified":"2024-08-23T10:34:14","modified_gmt":"2024-08-23T17:34:14","slug":"2022-tv-advertising-snapshot","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2022-tv-advertising-snapshot\/","title":{"rendered":"2022 TV Advertising Snapshot"},"content":{"rendered":"\n<p style=\"font-size:18px\">Widespread changes keep coming for TV, yet some things remain the same: Namely TV\u2019s ability to reach mass audiences with brand messaging. During the first six months of 2022, iSpot data found that TV ad impressions climbed 7.29% year-over-year.<\/p>\n\n\n\n<p style=\"font-size:18px\">That\u2019s just the beginning of the story for TV this year, though. iSpot and NBCU\u2019s test-and-learn revealed that the optimal CTV impressions mix is 30-40%, yet most advertisers are falling well short of that mark. Meanwhile, the first half of 2022 also brought TV ad impressions surges for newer industries like Sports Betting, along with comebacks for Travel and Theatrical Movies, which were impacted by the pandemic in recent years.<\/p>\n\n\n\n<p style=\"font-size:18px\">Download our new 2022 TV Advertising Snapshot to learn all about the year\u2019s most-seen advertisers, top TV ad creatives, second-half trends to watch and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Widespread changes keep coming for TV, yet some things remain the same: Namely TV\u2019s ability to reach mass audiences with brand messaging. During the first six months of 2022, iSpot data found that TV ad impressions climbed 7.29% year-over-year. That\u2019s just the beginning of the story for TV this year, though. iSpot and NBCU\u2019s test-and-learn&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":14927,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38,344],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/14921"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":22,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/14921\/revisions"}],"predecessor-version":[{"id":23208,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/14921\/revisions\/23208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/14927"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=14921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=14921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=14921"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=14921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}