{"id":14769,"date":"2022-07-11T14:26:40","date_gmt":"2022-07-11T21:26:40","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=14769"},"modified":"2024-08-23T10:32:35","modified_gmt":"2024-08-23T17:32:35","slug":"dtc-tv-ad-report","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/dtc-tv-ad-report\/","title":{"rendered":"DTC TV Ad Report"},"content":{"rendered":"\n<p>Direct-to-consumer ad growth on TV is not slowing down, despite the U.S. opening back up after Covid last year. Compared to the first half of 2019, nearly twice as many DTC brands appeared on TV in the first half of 2022. And compared to the same period last year, these brands have managed to both spend more (+20.5% year-over-year) and be seen more (+8.6%&nbsp; impressions).<\/p>\n\n\n\n<p>Download our latest report now and discover the top creatives and industries within DTC, plus the programs and networks that delivered the most DTC TV ad impressions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct-to-consumer ad growth on TV is not slowing down, despite the U.S. opening back up after Covid last year. Compared to the first half of 2019, nearly twice as many DTC brands appeared on TV in the first half of 2022. And compared to the same period last year, these brands have managed to both&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":14773,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38,344],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/14769"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":28,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/14769\/revisions"}],"predecessor-version":[{"id":23203,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/14769\/revisions\/23203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/14773"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=14769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=14769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=14769"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=14769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}