{"id":14530,"date":"2022-06-08T11:57:24","date_gmt":"2022-06-08T18:57:24","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=14530"},"modified":"2024-08-22T12:04:42","modified_gmt":"2024-08-22T19:04:42","slug":"betting-on-tv-advertising-sportsbook-brands-expand-reach-and-resonance","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/betting-on-tv-advertising-sportsbook-brands-expand-reach-and-resonance\/","title":{"rendered":"Betting on TV Advertising: Sportsbook Brands Expand Reach and Resonance"},"content":{"rendered":"\n<p style=\"font-size:18px\">While sports betting still isn&#8217;t legal in all 50 states, the industry has responded to growing momentum with increased national TV advertising spend (+281% YoY) and impressions (+48.4% YoY) \u2014 especially during live sporting events. This is just the beginning of TV ad growth for Sportsbook brands, with legalized and operational sports betting in 30 states, and five more currently working to operationalize after legalization.<\/p>\n\n\n\n<p style=\"font-size:18px\">Learn more about online sports betting\u2019s big year on TV and the growth opportunities ahead in iSpot\u2019s latest report. You\u2019ll gain insight into the top networks, programs, brands and creatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While sports betting still isn&#8217;t legal in all 50 states, the industry has responded to growing momentum with increased national TV advertising spend (+281% YoY) and impressions (+48.4% YoY) \u2014 especially during live sporting events. This is just the beginning of TV ad growth for Sportsbook brands, with legalized and operational sports betting in 30&#8230; Read More<\/p>\n","protected":false},"author":50,"featured_media":14534,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/14530"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/50"}],"version-history":[{"count":17,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/14530\/revisions"}],"predecessor-version":[{"id":23186,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/14530\/revisions\/23186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/14534"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=14530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=14530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=14530"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=14530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}