{"id":13984,"date":"2022-02-25T11:42:38","date_gmt":"2022-02-25T19:42:38","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=free_reports&#038;p=13984"},"modified":"2025-06-02T14:25:48","modified_gmt":"2025-06-02T21:25:48","slug":"super-bowl-lvi-creative-analysis","status":"publish","type":"free_reports","link":"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/super-bowl-lvi-creative-analysis\/","title":{"rendered":"Super Bowl LVI Creative Analysis"},"content":{"rendered":"\n<p>This report provides marketers with an in-depth analysis of Super Bowl LVI TV and video ad creatives and the notable trends that emerged during the Big Game. Get a close look at how the most likeable Super Bowl LVI spots performed on brand impact KPIs such as persuasion, brand recognition, purchase intent and emotional resonance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This report provides marketers with an in-depth analysis of Super Bowl LVI TV and video ad creatives and the notable trends that emerged during the Big Game. Get a close look at how the most likeable Super Bowl LVI spots performed on brand impact KPIs such as persuasion, brand recognition, purchase intent and emotional resonance.<\/p>\n","protected":false},"author":26,"featured_media":13994,"menu_order":0,"template":"resources-custom.php","meta":{"footnotes":""},"categories":[38],"tags":[501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/13984"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/free_reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":20,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/13984\/revisions"}],"predecessor-version":[{"id":23156,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/free_reports\/13984\/revisions\/23156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/13994"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=13984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=13984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=13984"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=13984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}