{"id":4843,"date":"2018-05-09T10:56:40","date_gmt":"2018-05-09T17:56:40","guid":{"rendered":"\/blog\/?post_type=events&#038;p=4843"},"modified":"2021-03-31T14:18:56","modified_gmt":"2021-03-31T21:18:56","slug":"pre-front-2018","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/pre-front-2018\/","title":{"rendered":"Pre-front 2018"},"content":{"rendered":"\n<p>Exploring TV Advertising&#8217;s Evolution Towards Business Outcomes-Based Measurement<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>The iSpot Pre-front is our annual event discussing how the TV advertising industry is evolving.<\/p>\n\n\n\n<p>This past April, CMOs and senior marketing executives of major brands and TV networks joined our exclusive event to learn and discuss how the leaders in their industries are moving their TV advertising measurement towards business outcome-based, segment-based and attention-based TV measurement.<\/p>\n\n\n\n<p>In addition to key industry insights, our panel of speakers shared their hands-on experience with adverting on TV and how they\u2019ve successfully tackled multi-touch attribution. Speakers and topics included:<\/p>\n\n\n\n<p>\u2022 Evan Hovorka, Target: Segment Based Analytics<br>\n\u2022 Tim D\u2019Auria, Trip Advisor: Upfront Allocations via Lift Analysis<br>\n\u2022 Jessica Hindlian, LiveRamp: People-based TV | Marketing Stack Integration<br>\n\u2022 Mike Rosen, NBCU: Validation of Business Outcomes<br>\n\u2022 Terry Kajawa, LUMA: TV\u2019s Digital Future<br>\n\u2022 Sean Muller, iSpot.tv: Attention Analytics for TV<\/p>\n\n\n\n<p>Each attendee received a personalized media guide for their brand. These guides contained a brand review of what the advertiser had done since the last Pre-front, how their brand and ads index against their industry\u2019s norms, and media recommendations for the year ahead. Attendees also received an Amazon Echo with the iSpot skill enabled; allowing them to have yet another secret weapon as they went into the Upfront season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Photo Gallery<\/h2>\n\n\n<div id=\"slider-block_605cd7b9d3185\" class=\"ispot-slider slider\">\n    \t\t<div class=\"slides\">\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"336\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/02\/19153937\/iSpotTV-194.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/02\/19153937\/iSpotTV-194.jpg 504w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/02\/19153937\/iSpotTV-194-300x200.jpg 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"336\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/02\/19153936\/iSpotTV-85-copy.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/02\/19153936\/iSpotTV-85-copy.jpg 504w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/02\/19153936\/iSpotTV-85-copy-300x200.jpg 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"336\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/02\/19153935\/iSpotTV-62.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/02\/19153935\/iSpotTV-62.jpg 504w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/02\/19153935\/iSpotTV-62-300x200.jpg 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"336\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/02\/19153935\/iSpotTV-83.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/02\/19153935\/iSpotTV-83.jpg 504w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2018\/02\/19153935\/iSpotTV-83-300x200.jpg 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>","protected":false},"featured_media":4865,"template":"","meta":{"footnotes":""},"categories":[455],"tags":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/4843"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/4843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/4865"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=4843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=4843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=4843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}