{"id":39593,"date":"2026-09-18T11:11:16","date_gmt":"2026-09-18T18:11:16","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=39593"},"modified":"2026-09-18T11:11:17","modified_gmt":"2026-09-18T18:11:17","slug":"advertising-week-nyc-4","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/advertising-week-nyc-4\/","title":{"rendered":"Advertising Week NYC"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/09\/18110637\/iSpot-Event-Landing-Page-Graphic-Template-47.png\" alt=\"\" class=\"wp-image-39594\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/09\/18110637\/iSpot-Event-Landing-Page-Graphic-Template-47.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/09\/18110637\/iSpot-Event-Landing-Page-Graphic-Template-47-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/09\/18110637\/iSpot-Event-Landing-Page-Graphic-Template-47-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/09\/18110637\/iSpot-Event-Landing-Page-Graphic-Template-47-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Join iSpot at Advertising Week NYC, where the industry\u2019s biggest ideas, challenges, and opportunities come to life. Hear from leading voices, explore what\u2019s next in advertising, and gain insights to help shape what comes next.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/advertisingweek.com\/awnewyork-2026\/\" style=\"background-color:#4ac500\"><strong>Register Now<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore iSpot\u2019s sessions with other industry leaders throughout the week:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When:<\/strong> Monday, October 5th, 2026 @ 11:10 AM EST<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where:<\/strong> Stage TBD<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From Storytelling to Outcomes: Mattress Firm\u2019s Data-Driven TV Creative Strategy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For years, retail TV and video advertising relied heavily on a simple formula: prioritize storytelling and hope it drives foot traffic. Today, the conversation has fundamentally shifted. While entertainment captures eyeballs, true ROAS optimization requires an intentional, data-driven creative infrastructure that maps directly to real-world business outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tom Murray, CMO of Mattress Firm\u00a0<\/li>\n\n\n\n<li>Julie Van Ullen, President &amp; CRO of iSpot<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Stay tuned for more session announcements.<\/em><\/p>\n","protected":false},"featured_media":39594,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-39593","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/39593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":3,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/39593\/revisions"}],"predecessor-version":[{"id":39598,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/39593\/revisions\/39598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/39594"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=39593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=39593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=39593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}