{"id":39556,"date":"2026-09-11T10:57:48","date_gmt":"2026-09-11T17:57:48","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=39556"},"modified":"2026-10-12T10:12:56","modified_gmt":"2026-10-12T17:12:56","slug":"brandweek-2026","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/brandweek-2026\/","title":{"rendered":"Unwrapping the Magic: How Mercedes-Benz Drives High-Performing Holiday Creative"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/09\/12100837\/iSpot-Event-Landing-Page-Graphic-Template-49.png\" alt=\"\" class=\"wp-image-39803\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/09\/12100837\/iSpot-Event-Landing-Page-Graphic-Template-49.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/09\/12100837\/iSpot-Event-Landing-Page-Graphic-Template-49-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/09\/12100837\/iSpot-Event-Landing-Page-Graphic-Template-49-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/09\/12100837\/iSpot-Event-Landing-Page-Graphic-Template-49-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><\/strong><strong>Unwrapping the Magic: How Mercedes-Benz Drives High-Performing Holiday Creative<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019re an iconic luxury brand, every campaign has to walk a fine line: honor a timeless heritage while cutting through the noise with fresh, emotive storytelling. Add the pressure of the high-stakes holiday season, and the room for error vanishes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join <strong>Ryanne Webber<\/strong>, Head of Brand Communications at <strong>Mercedes-Benz<\/strong>, and <strong>Wes Howard<\/strong>, Senior Account Executive, Brand Partnerships at <strong>iSpot<\/strong>, for an inside look at how the leading luxury automaker navigates the holiday season. Discover how Mercedes-Benz turns YoY creative performance data into actionable optimizations, balances the tension between prestige and innovation, and uses iSpot Creative Testing to ensure their holiday campaign hits the emotional mark without losing its luxury feel.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Unwrapping the Magic: How Mercedes-Benz Drives High-Performing Holiday Creative\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/i_RcKWGzof0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":39803,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-39556","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/39556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":4,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/39556\/revisions"}],"predecessor-version":[{"id":39807,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/39556\/revisions\/39807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/39803"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=39556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=39556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=39556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}