{"id":39476,"date":"2026-08-31T13:15:40","date_gmt":"2026-08-31T20:15:40","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=39476"},"modified":"2026-08-31T13:15:40","modified_gmt":"2026-08-31T20:15:40","slug":"ana-measurement-and-analytics-conference-2","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/ana-measurement-and-analytics-conference-2\/","title":{"rendered":"ANA Measurement and Analytics Conference"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/08\/31131129\/big.png\" alt=\"\" class=\"wp-image-39477\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/08\/31131129\/big.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/08\/31131129\/big-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/08\/31131129\/big-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/08\/31131129\/big-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br \/><\/strong>Headed to Chicago for ANA Data, Measurement and Analytics? Make sure to visit our booth and tune in to our mainstage session below:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.ana.net\/content\/show\/id\/ms-roi-sep26#overview\" style=\"background-color:#4ac500\"><strong>Save Your Spot<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When:<\/strong> Wednesday, September 30, 2026 @ 9:45 AM CT<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where:<\/strong> Atlantic Ballroom<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inside the Cross-Screen Media Strategy for the Farmers Insurance Rebrand<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Farmers Insurance launches an iconic brand with a bold new identity, its media and measurement strategy is evolving alongside it. In this fireside conversation, Tiffany Fudge, Director of Brand Media, and Ivan Lavazza, Head of Media Purchase &amp; Planning, at Farmers Insurance will be joined by Maureen Williamson,&nbsp; Senior Director of Brand Partnerships at iSpot, to share how the team is bringing together cross-screen measurement, advanced audience insights, and media performance signals with Farmers\u2019 own business data to build a more connected view of how media reaches audiences and drives impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The discussion will explore how Farmers is navigating an increasingly complex video landscape across linear TV, connected TV and digital video and how multiple data sources and measurement providers are helping inform decisions in-flight while building toward a broader, long-term understanding of marketing impact.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tiffany Fudge, Director of Brand Media at Farmers Insurance<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ivan Lavazza, Head of Media Purchase &amp; Planning at Farmers Insurance<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lindsey Dunn, SVP, Analytics at Havas Media&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maureen Williamson, Sr. Director of Brand Partnerships at iSpot<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-39476","events","type-events","status-publish","hentry"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/39476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":2,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/39476\/revisions"}],"predecessor-version":[{"id":39481,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/39476\/revisions\/39481"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=39476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=39476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=39476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}