{"id":32244,"date":"2025-08-21T07:29:40","date_gmt":"2025-08-21T14:29:40","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=32244"},"modified":"2025-08-25T08:09:41","modified_gmt":"2025-08-25T15:09:41","slug":"the-roi-reckoning","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/the-roi-reckoning\/","title":{"rendered":"THE ROI RECKONING"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/21072508\/ROI-BIG.png\" alt=\"\" class=\"wp-image-32245\" style=\"width:976px;height:auto\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/21072508\/ROI-BIG.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/21072508\/ROI-BIG-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/21072508\/ROI-BIG-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/21072508\/ROI-BIG-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Join us at ANA&#8217;s ROI Reckoning, hosted by Viant at their Irvine, CA headquarters. This one-day, members-only conference will address key challenges in marketing measurement due to evolving privacy regulations, AI innovations, and shifting metrics. Join us for a day of expert-led discussions, interactive Q&amp;A sessions, and valuable peer networking opportunities.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>1:30 &#8211; 2:00PM PST | Proving Video Ad Impact with Data Science: Real Brand Case Studies<\/strong><\/p>\n\n\n\n<p>What if you could see exactly which ad creatives, audiences, and platforms drive real outcomes\u2014not just impressions?<\/p>\n\n\n\n<p>Join <strong>Tim Model<\/strong>, <strong>Client Data Science Manager <\/strong>at<strong> iSpot<\/strong>, for an inside look at the measurement strategies leading advertisers use to turn cross-platform insights into stronger business results. Through a series of powerful case studies, Tim will break down how advertisers prove and scale ad impact across the funnel. Discover the measurement best practices that helped:<\/p>\n\n\n\n<ul>\n<li>Drive a 4x increase in dealership visits with the right Linear + OTT mix.<\/li>\n\n\n\n<li>Boost conversions by 48.1% with a high-frequency, short-burst campaign strategy.<\/li>\n\n\n\n<li>Double foot traffic visit lift using shorter 15-second spots across platforms.<\/li>\n\n\n\n<li>Tap into Medium Buyers to unlock 2.4x more incremental transactions.<\/li>\n\n\n\n<li>Track one creative\u2019s funnel-wide impact to 837 new vehicle sales.<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll walk away with a proven framework for optimizing channel mix, creative performance, and targeting to deliver sustained ROI growth.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.ana.net\/membersconference\/show\/id\/MOC-0825MST\" style=\"background-color:#4ac500\">Save Your Spot<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/32244"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/32244\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=32244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=32244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=32244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}