{"id":30178,"date":"2025-06-04T08:53:50","date_gmt":"2025-06-04T15:53:50","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=30178"},"modified":"2025-06-04T09:29:58","modified_gmt":"2025-06-04T16:29:58","slug":"tv-of-tomorrow","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/tv-of-tomorrow\/","title":{"rendered":"TV of Tomorrow"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/06\/04083816\/tvot-big.png\" alt=\"\" class=\"wp-image-30179\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/06\/04083816\/tvot-big.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/06\/04083816\/tvot-big-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/06\/04083816\/tvot-big-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/06\/04083816\/tvot-big-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Attending TVOT 2025 in San Francisco? Let\u2019s Connect.<\/strong><br \/>Join us at ITVT\u2019s flagship event, June 25\u201326th, where the brightest minds in TV advertising come together. From breakthrough insights to bold ideas, iSpot will be on the ground with leading executives, brands, agencies, and innovators shaping the future of cross-platform measurement.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/tvotsf2025.rsvpify.com\/?securityToken=AxulyXi7rjYZ3eWhTpK6TY7cfgdWm8eO\" style=\"background-color:#4ac500\">Register<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Don\u2019t miss our thought-provoking sessions and conversations happening throughout the show:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Wednesday, June 25th at 9:55 AM |<\/strong><strong>&nbsp;Quality Is the Best Policy<\/strong><\/p>\n\n\n\n<p>This session takes a deep dive into the critical role quality plays across the entire advertising ecosystem\u2014from data and metadata to brand safety, ad fraud, ad environments, creative, and content. We\u2019ll explore how quality is currently measured, how it can be better defined, and what standards are emerging. Most importantly, we\u2019ll address the fundamental questions: Does quality really matter\u2014and why should it? This conversation will bring clarity and reveal how quality can impact effectiveness, trust, and outcomes across the media and marketing landscape.<\/p>\n\n\n\n<p>Location: <strong>Ballroom<\/strong><\/p>\n\n\n\n<p>Speakers:<\/p>\n\n\n\n<ul>\n<li><strong>Ben Vandegrift, VP of Measurement Solutions and Innovations, VAB (Moderator)<\/strong><\/li>\n\n\n\n<li><strong>Joshua Lee, CTO, EDO<\/strong><\/li>\n\n\n\n<li><strong>Kate McGregor, VP of Revenue Enablement, FreeWheel<\/strong><\/li>\n\n\n\n<li><strong>Lindsey Woodland, SVP of Client Data Science, iSpot<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/itvt.com\/event\/tvot-sf-2025-quality-is-the-best-policy\/\" style=\"background-color:#4ac500\">More Details<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Thursday, June 26th at 9:05 AM | <\/strong><strong>The Role of Currency in the Age of Streaming<\/strong><\/p>\n\n\n\n<p>Back when TV was broadcast, you had no idea who was watching what without a sample (diaries, meter, panel, etc.) Without the Nielsen ratings, video consumption was a total unknown. Ratings made the unknown known. Hence their value. But Amazon and Hulu and Disney+ and Peacock all know exactly how many streams they sent, to which devices, and for how long, In this context, a Nielsen isn\u2019t making the unknown known. Consumption (at least for stuff distributed digitally) is inherently known. So what are the implications of this for the currency measurement space?<\/p>\n\n\n\n<p>Location: <strong>Dining Room<\/strong><\/p>\n\n\n\n<p>Speakers <\/p>\n\n\n\n<ul>\n<li><strong>Alyson Sprague Shields, VP of Measurement Science, Samba TV<\/strong><\/li>\n\n\n\n<li><strong>Helen Katz, EVP of Research, Publicis<\/strong><\/li>\n\n\n\n<li><strong>Josh Chasin, Principal, KnotSimpler (Moderator)<\/strong><\/li>\n\n\n\n<li><strong>Lindsey Woodland, SVP of Client Data Science, iSpot<\/strong><\/li>\n\n\n\n<li><strong>Noelle Huynh, SVP of Measurement and Research, Warner Bros. Discovery<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/itvt.com\/event\/tvot-sf-2025-the-role-of-currency-in-the-age-of-streaming\/\" style=\"background-color:#4ac500\">More Details<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Wednesday, June 25th at 9:10am | <\/strong><strong>AI in TV Audience Measurement<\/strong><\/p>\n\n\n\n<p>The US TV audience measurement industry has spent decades honing the ways it can best capture the viewing habits of actual people. The task grew monumentally harder as viewing fragmented across screens, devices and platforms. Now, with the rapid expansion of AI, the question to consider is whether or how we can incorporate AI into our audience measurement practices. This panel will delve into that, sharing what is being done with AI, what is planned, and what this all means for the buying and selling of TV audiences.<\/p>\n\n\n\n<p>Location: <strong>Ballroom<\/strong><\/p>\n\n\n\n<p>Speakers:<\/p>\n\n\n\n<ul>\n<li><strong>Helen Katz, EVP of Research, Publicis Media (Moderator)<\/strong><\/li>\n\n\n\n<li><strong>Josh Chasin, Principal, KnotSimpler<\/strong><\/li>\n\n\n\n<li><strong>Michael Vinson, Chief Research Officer, Comscore<\/strong><\/li>\n\n\n\n<li><strong>Michelle Gelman, Global Head of N1 Content and Core Products, Nielsen<\/strong><\/li>\n\n\n\n<li><strong>Steven Millman, Chief Scientist, iSpot<\/strong><\/li>\n\n\n\n<li><strong>Yan Liu, CEO, TVision<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/itvt.com\/event\/tvot-sf-2025-ai-in-tv-audience-measurement\/\" style=\"background-color:#4ac500\">More Details<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/30178"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/30178\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=30178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=30178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=30178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}