{"id":29010,"date":"2025-05-07T12:43:37","date_gmt":"2025-05-07T19:43:37","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=29010"},"modified":"2025-05-12T08:24:00","modified_gmt":"2025-05-12T15:24:00","slug":"the-efficiency-curve-cross-platform-research-revealed-with-lg-ad-solutions","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/the-efficiency-curve-cross-platform-research-revealed-with-lg-ad-solutions\/","title":{"rendered":"The Efficiency Curve: Cross-Platform Research Revealed, with LG Ad Solutions"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"The Efficiency Curve: Cross-Platform Research Revealed, with LG Ad Solutions\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/VFKmy4iKxek?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Despite CTV\u2019s projected ad-spend growth of 10% through 2027, linear continues to drive most TV ad impressions, highlighting the challenge of effectively allocating dollars to minimize waste and reach their audience. <\/p>\n\n\n\n<p>Dive into new research with <strong>Monica Longoria<\/strong>, Head of Marketing Insights at <strong>LG Ad Solutions<\/strong> and <strong>David <\/strong>Coletti, VP of Sports Insights and Strategy at <strong>iSpot<\/strong> as they underscore the need for more precision in media planning &#8211; as well as ways to get there. <\/p>\n\n\n\n<p>Discover iSpot\u2019s groundbreaking study for LG Ads, The Efficiency Curve, revealing best practices for optimizing media mix across platforms to boost conversions and drive stronger performance with cross-screen TV and video campaigns.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[498],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/29010"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/29010\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=29010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=29010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=29010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}