{"id":29009,"date":"2025-05-07T12:45:00","date_gmt":"2025-05-07T19:45:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=29009"},"modified":"2025-05-07T12:45:00","modified_gmt":"2025-05-07T19:45:00","slug":"attribution-at-scale-how-media-companies-are-transforming-roi-for-brands","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/attribution-at-scale-how-media-companies-are-transforming-roi-for-brands\/","title":{"rendered":"Attribution at Scale: How Media Companies are Transforming ROI for Brands"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Attribution at Scale: How Media Companies are Transforming ROI for Brands\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/1PoUYxOer9E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Massive-scale attribution analysis sounds futuristic, but top media companies and publishers are using advanced cross-screen audience measurement to deliver on it today. <\/p>\n\n\n\n<p>Join <strong>Travis Scoles<\/strong>, EVP of Advanced Advertising at <strong>Paramount<\/strong>, <strong>Noelle Huynh<\/strong>, SVP of Measurement and Research at <strong>Warner Bros. Discovery<\/strong>, <strong>Kym Frank<\/strong>, SVP of Ad Sales Research &amp; Data, <strong>FOX<\/strong>, <strong>PJ Gasparini<\/strong>, SVP of Insights and Measurement at <strong>NBCU<\/strong> and <strong>Stu Schwartzapfel<\/strong>, SVP of Media Partnerships at <strong>iSpot<\/strong>, as they discuss we how to apply TV and video analytics to link ad viewership to business outcomes, providing a full ROI picture across linear, streaming, and out-of-home. <\/p>\n\n\n\n<p>Learn how top sell-side media players are using advanced techniques to tackle fragmentation and achieve total audience measurement with greater outcome fidelity.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[498],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/29009"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/29009\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=29009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=29009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=29009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}