{"id":29007,"date":"2025-05-07T12:43:13","date_gmt":"2025-05-07T19:43:13","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=29007"},"modified":"2025-05-07T12:43:13","modified_gmt":"2025-05-07T19:43:13","slug":"a-new-era-of-audience-measurement-innovation","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/a-new-era-of-audience-measurement-innovation\/","title":{"rendered":"A New Era of Audience Measurement Innovation"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"A New Era of Audience Measurement Innovation with Experian, LEGO and Ocean Media\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Cn6PIDZa8Hk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>As traditional measurement methods struggle to keep pace with shifting consumer behaviors, ad-first solutions are redefining how advertisers assess performance across linear and streaming platforms. <\/p>\n\n\n\n<p>Join an expert panel featuring <strong>Steve Hartmann<\/strong>, Head of Integrated Marketing at <strong>Experian<\/strong>, <strong>Dave Coleman<\/strong>, President at <strong>Ocean Media<\/strong>, <strong>Ben Beaty<\/strong>, Senior Manager of Marketing Analytics at <strong>LEGO<\/strong> and <strong>Mark Myers<\/strong>, Chief Commercial Officer at <strong>iSpot<\/strong> as they break down modern TV measurement and reveal their approaches to managing cross-screen reach and frequency, identity, competitive intelligence and much more.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[498],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/29007"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/29007\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=29007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=29007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=29007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}