{"id":28895,"date":"2025-04-15T10:44:47","date_gmt":"2025-04-15T17:44:47","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=28895"},"modified":"2025-05-07T12:42:34","modified_gmt":"2025-05-07T19:42:34","slug":"reverse-engineering-reach-for-impact-with-wayfair","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/reverse-engineering-reach-for-impact-with-wayfair\/","title":{"rendered":"Reverse Engineering Reach for Impact With Wayfair"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Reverse Engineering Reach for Impact With Wayfair\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hUjGUzIP4Hs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Wayfair\u2019s story flips the script on traditional TV measurement: instead of proving TV works, they\u2019re using data to make it more efficient. From early reliance on iSpot DaaS and spike analysis to today\u2019s sophisticated TV Conversions &amp; Unified Measurement framework, Wayfair knows the power of optimizing conversion tracking, response metrics, and media mix decisions.<\/p>\n\n\n\n<p>Hear from&nbsp;<strong>Kara O\u2019Brien<\/strong>, Head of Brand Marketing &amp; Analytics at&nbsp;<strong>Wayfair<\/strong>, to learn how the team shifted from a heavy dependence on high-conversion networks to a more balanced strategy by incorporating live sports, streaming, and broadcast.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[498],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/28895"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/28895\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=28895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=28895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=28895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}