{"id":27246,"date":"2025-01-24T09:52:18","date_gmt":"2025-01-24T17:52:18","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=27246"},"modified":"2025-10-20T15:08:37","modified_gmt":"2025-10-20T22:08:37","slug":"from-benchmarks-to-big-results-super-bowl-creative-audience-and-outcomes-in-sync","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/from-benchmarks-to-big-results-super-bowl-creative-audience-and-outcomes-in-sync\/","title":{"rendered":"From Benchmarks to Big Results\u2014Super Bowl Creative, Audience, and Outcomes in Sync"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/02\/07091853\/2025-4.png\" alt=\"\" class=\"wp-image-27663\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/02\/07091853\/2025-4.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/02\/07091853\/2025-4-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/02\/07091853\/2025-4-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/02\/07091853\/2025-4-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Super Bowl is the ultimate stage for brands\u2014but what makes a winning ad when the stakes (and the spend) are sky-high? <\/p>\n\n\n\n<p>Watch iSpot CEO &amp; Founder Sean Muller, Sr. Director of Client Data Science Insights Craig Wood, and SVP &amp; CMO of Stellantis Raj Register, as they break down the standout moments, creative winners, and cross-platform audience trends from the Big Game. <\/p>\n\n\n\n<p>In this on-demand replay, you\u2019ll discover: <\/p>\n\n\n\n<p>&#x1f3c8; The top cross-platform ad and audience moments, backed by second-by-second verification and out-of-home viewership insights. <\/p>\n\n\n\n<p>&#x1f4a1; What fueled the most likable Super Bowl ads, using 15 years of iSpot creative testing and performance benchmarks. <\/p>\n\n\n\n<p>&#x1f4ca; The trends redefining ad success\u2014from breakthrough brand awareness to measurable in-market impact. <\/p>\n\n\n\n<p>Watch now to see what made the best Super Bowl ads truly win hearts, minds, and ROI.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"From Benchmarks to Big Results\u2014Super Bowl Creative, Audience, and Outcomes in Sync\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-X-eiv7juI4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":27664,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/27246"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/27246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/27664"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=27246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=27246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=27246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}