{"id":26598,"date":"2024-12-23T12:10:39","date_gmt":"2024-12-23T20:10:39","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=26598"},"modified":"2025-02-03T06:37:55","modified_gmt":"2025-02-03T14:37:55","slug":"tv-transparency-series-los-angeles-innocean","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/tv-transparency-series-los-angeles-innocean\/","title":{"rendered":"TV Transparency Series Los Angeles &#8211; Innocean"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/16135911\/MKT-1310-Transparency-Series-LA-Event-Header-V2-1.png\" alt=\"\" class=\"wp-image-19702\" style=\"width:1152px;height:auto\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/16135911\/MKT-1310-Transparency-Series-LA-Event-Header-V2-1.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/16135911\/MKT-1310-Transparency-Series-LA-Event-Header-V2-1-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/16135911\/MKT-1310-Transparency-Series-LA-Event-Header-V2-1-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/16135911\/MKT-1310-Transparency-Series-LA-Event-Header-V2-1-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Video Creative Measurement Strategy: Agency Perspective<\/strong><\/p>\n\n\n\n<p>Discover the answers to critical questions that drive success in advertising, such as ensuring ad creatives connect effectively with audiences and how to measure that success. Join Erin Bohlender, Director of Brand Strategy at Innocean, and Peter Daboll, Chief of Strategy and Insights at\u00a0iSpot.tv, and former CEO of Ace Metrix, as they take a deep dive into the nuances of measuring TV ad creative success, shedding light on the core elements contributing to the agency\u2019s achievements.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"2023 TV Transparency Series | Los Angeles | Video Creative Measurement Strategy: Agency Perspective\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wCHcFba2SqQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26598"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26598\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=26598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=26598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=26598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}