{"id":26596,"date":"2024-12-23T11:58:39","date_gmt":"2024-12-23T19:58:39","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=26596"},"modified":"2025-01-23T06:53:46","modified_gmt":"2025-01-23T14:53:46","slug":"tv-transparency-series-boston-wayfair","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/tv-transparency-series-boston-wayfair\/","title":{"rendered":"TV Transparency Series Boston &#8211; Wayfair"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/31104522\/iSpot-Event-Landing-Page-Graphic-Template-8.png\" alt=\"\" class=\"wp-image-18801\" style=\"width:1073px;height:auto\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/31104522\/iSpot-Event-Landing-Page-Graphic-Template-8.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/31104522\/iSpot-Event-Landing-Page-Graphic-Template-8-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/31104522\/iSpot-Event-Landing-Page-Graphic-Template-8-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/31104522\/iSpot-Event-Landing-Page-Graphic-Template-8-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Navigating New TV Currency with Wayfair<\/strong><\/p>\n\n\n\n<p>Join Lauren Sutkowski, Head of TV and Branded Content Marketing at Wayfair, and Steve Murtos, SVP of Brand Partnerships at iSpot as they delve into Wayfair&#8217;s innovative approach to TV ad measurement. See how granular iSpot data and new currency are playing pivotal roles in the brand\u2019s growth strategy. Lauren will provide an overview of Wayfair&#8217;s unique approach to measuring the effectiveness of TV advertising campaigns, emphasizing its significance as a key driver of growth within the organization.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"2023 TV Transparency Series | Boston: Navigating New TV Currency with Wayfair\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/f4KAN8YwnUE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26596"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26596\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=26596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=26596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=26596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}