{"id":26594,"date":"2024-12-23T11:56:23","date_gmt":"2024-12-23T19:56:23","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=26594"},"modified":"2025-01-23T06:53:35","modified_gmt":"2025-01-23T14:53:35","slug":"tv-transparency-series-boston-simplisafe","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/tv-transparency-series-boston-simplisafe\/","title":{"rendered":"TV Transparency Series Boston &#8211; SimpliSafe"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/31104522\/iSpot-Event-Landing-Page-Graphic-Template-8.png\" alt=\"\" class=\"wp-image-18801\" style=\"width:1142px;height:auto\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/31104522\/iSpot-Event-Landing-Page-Graphic-Template-8.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/31104522\/iSpot-Event-Landing-Page-Graphic-Template-8-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/31104522\/iSpot-Event-Landing-Page-Graphic-Template-8-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/08\/31104522\/iSpot-Event-Landing-Page-Graphic-Template-8-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>SimpliSafe&#8217;s Journey to Efficient TV Advertising<\/strong><\/p>\n\n\n\n<p>Join Nicholas Giorgio, Director of Customer Acquisition at SimpliSafe, and Scott Braley, Regional Director of Brand Partnerships at iSpot.tv, as they delve into the dynamic world of TV advertising optimization. Discover how SimpliSafe has harnessed the power of data to re-allocate and optimize over 25% of their TV and streaming advertising spend, all by connecting response rates to cost through iSpots conversion data.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"2023 TV Transparency Series | Boston: SimpliSafe&#039;s Journey to Efficient TV Advertising\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/asq4JfUd8hw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26594"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26594\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=26594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=26594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=26594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}