{"id":26580,"date":"2024-12-23T09:19:51","date_gmt":"2024-12-23T17:19:51","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=26580"},"modified":"2025-02-25T11:59:30","modified_gmt":"2025-02-25T19:59:30","slug":"tv-disrupt-2024-pmg","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/tv-disrupt-2024-pmg\/","title":{"rendered":"TV Disrupt 2024 &#8211; PMG"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header.png\" alt=\"\" class=\"wp-image-20880\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>An Experian Story: Increasing Cross-Screen Reach &amp; Share of Voice with Precision<\/strong><\/p>\n\n\n\n<p>In this session from TV Disrupt 2024, Doug Paladino, CTV and Programmatic Lead at PMG, discusses the evolving landscape of cross-screen advertising with a focus on the integration of streaming into traditional media strategies. Paladino shares how iSpot&#8217;s comprehensive measurement solutions help brand\u2019s like Experian to overcome media fragmentation challenges and make impactful cross-platform ad optimizations and stay ahead of the curve.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"TV Disrupt 2024 \u2013 An Experian Story: Increasing Cross-Screen Reach &amp; Share of Voice with Precision\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/005crslOnm8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26580"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26580\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=26580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=26580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=26580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}